In the industry of real estate or sales in general, being able to negotiate is an important art to master that requires a unique set of skills.
Let's dive into the NINJA Selling Philosophy and explore different techniques to elevate your negotiation skills. Get ready to fine-tune your negotiation process with the adaptability, finesse, and precision of a seasoned NINJA.
The NINJA Mindset
The NINJA mindset is all about building relationships and creating value. To be a successful agent, you must be able to create value in your client’s time with you. You are not selling your clients; you are serving them. Let them know why working with you will enhance their real estate experience. You must also be able to create value in your own life to have an impact on others. Be an “on-purpose” agent rather than an “on-accident agent.” Do everything with a purpose and have a mindset of abundance rather than scarcity. If you go into a deal or meeting thinking it is going to go bad, it will probably go bad. Have a positive mindset each time. If it starts to go bad, adapt and focus on the pillars of relationships and values.
Art of Listening
One trait that helps negotiation and life is active listening. Do not just listen to the words of your clients but analyze tone, inflection, and body language. Understand your clients’ motivations and needs. Learn the pain and pleasure points of your clients, what draws them in, and what pushes them away. We are not selling, we are serving. How can you create value? If your client is holding you at arm’s length because you are not picking up on what they are truly wanting to get done, negotiation will be a very difficult process.
Adapt to Your Client
NINJA Selling hits hard on being able to adapt and stay in flow with your client and the process. One aspect of real estate is that you will see people at their best and their worst. There are times when emotions are high and you want to be able to navigate that properly, especially if you are having to negotiate. Do not change who you are but be able to change and adapt your approach to suit your clients’ needs.
The Power of Silence
This tool goes hand in hand with active listening. To put it bluntly, sometimes you need to know when to shut up. In some cases, less is more. Strategic pausing allows more conversation and reflection from your client. You want them to feel you are talking WITH them, not AT them. The conversation that comes from planned silence tends to lead to a more collaborative and successful negotiation.
Build Trust
Trust is the cornerstone of any relationship, especially in real estate and negotiations. NINJA discusses trust through competence and reliability. Being able to build trust and honesty with your clients will only help. Relationships that have those two factors are strong and lasting.
In the competitive and ever-changing world of real estate, the art of negotiation will help you progress to new heights. You need to be equipped in the right way to be able to navigate negotiations and the NINJA Selling approach does just that. Embrace the NINJA way and watch your business boom!
Master the art of stealth and strategy and become a true NINJA of negotiation in the vast landscape of real estate.
Meet Cam!
Cameron has been licensed in Kentucky since 2021 with his family team, Team Barrett at HUFF Realty, where they deal with residential sales. Cameron and his team have been in the Top 15 of their brokerage for 2021 and 2022. Team Barrett was awarded Chairman’s Club Status for having 70+ total closed units in 2022 as well.
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